Scent marketing increases brand awareness and improves the room ambiance, thereby extending customers’ length of stay. Consumers who identify with the characteristic scent of a brick-and-mortar store (even without consciously perceiving it) spend more time in the showrooms and sales areas.
Room fragrances can also convey a warm, familiar feeling, like a cozy fire on a cold winter’s day. This is due to the so-called Madeleine effect, a psychological phenomenon where long-faded memories are awakened by a single scent.
Several fragrance categories have different effects and areas of application. Naturally, all fragrances can be used for rooms, but there are special categories that have been developed considering the application, color harmony, use case, and fragrance composition.
This collection offers fragrances for relaxation, regeneration, and body care. Exotic woods, spices, and blossoms form the basis. These scents increase well-being and make stays unforgettable. The creations perfectly match any room design, with visuals and scent harmoniously coordinated. They create a pleasant, relaxing atmosphere.
Pure natural oil blends with calming, concentration-enhancing, and relaxing effects. The basis is formed by essential oils, obtained through steam distillation and cold pressing. These fragrances have a centuries-old tradition and ensure balance and harmony in the room.
This collection gives rooms a special touch with culinary aromas like French cassis, Arabian mocha, and South American vanilla. These fragrances make the room smell of the world’s flavors and provide your guests with a unique experience. They complement delicious dishes with a matching scent ambiance.
Noble woods and blossoms create warmth, naturalness, and exclusivity in rooms. Oriental precious wood transforms rooms into sensual oases, while scents like sandalwood or stone pine evoke memories of nature experiences such as mountain hikes. These fragrances make rooms more lively and colorful.
Exclusive fragrances from the world of fashion. Whether Paris or Milan, the collection offers a variety of masculine and feminine notes that transform sales areas into catwalks. From oriental to sporty, elegant to extravagant – these fragrances are stylish and fashion-inspired.
Exclusive creations from the fashion design world. This collection combines delicate floral scents with oriental notes and lends elegance to every room. Whether sporty fresh or seductive – the fragrances transform rooms into stylish meeting points for the beautiful and rich.
Carefully selected fragrances, ideal for business spaces. They consist of natural essential oils and promote a concentrated, memorable atmosphere. Perfectly coordinated compositions ensure a harmonious work environment and help convey arguments and offers more clearly.
This collection offers seasonal fragrances for special occasions such as Valentine’s Day, spring, or Christmas. They create a festive, thematically appropriate atmosphere. Let your rooms shine in the right scent for every season – from summer nights to winter holidays.
Scents catch our attention either when they smell very unpleasant or when they utterly captivate our senses. Throughout the day, we are exposed to a colorful mix of fragrances that we can hardly escape. The nose is given no respite, and on some days, one can only sigh in exasperation: “It stinks!”
We can close our eyes, but not our noses. Thus, scents have an effect on us that we can rarely escape. On the other hand, those who purposefully use various fragrances are truly in a fragrant situation. The Christmas season is hardly imaginable without the scent of cinnamon, gingerbread, vanilla, pine needles, and orange, and anyone who smells a blooming lilac bush automatically gets into a spring mood.
Don’t reach for the stars. Instead, grab your customers by the nose – but please do so with sense and empathy. VAPOD’OR gives you the tools to do so.
The right fragrance creates an optimal buying and trust atmosphere. When your customers experience a pleasantly scented ambiance upon entering your premises, the experiential effect and purchasing interest demonstrably increase. This is no secret, as 70% of our emotions are influenced by smells or our nose. A study by the Sense of Smell Institute shows that people can still remember scents with 65% accuracy after a whole year, while visual memory performance drops to about 50% after just three months. Similarly, a study conducted at Rockefeller University shows that we remember only 1-2% of what we touch or hear in the short term, but can store and recall up to 35% of olfactory (smell) stimuli in the short term.
Take a look at our extensive selection of fragrances.
“In an era of stagnating markets, homogeneous products, and almost interchangeable product ranges, the experience-oriented design of retail spaces is gaining importance. Additionally, purchasing decisions are increasingly being shifted to the point of sale, which leads to an increase in stimulus-driven buying behavior and further enhances the acquisitive significance of an experience-oriented design at the PoS.
As various empirical studies in the USA and Germany show, an emotional connection to both the product range and the retail space can be established with the help of a scenting concept. With the right fragrance, mood, desire to buy, and customer dwell time can be positively influenced.
The potential of the emotional experiential effect of scent gains even more importance as consumers are often overloaded on the audio-visual level and, in extreme cases, no longer perceive these stimuli at all (so-called “information overload”).”
